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Marcel Krčah

We think in conceptual metaphors

Published on , in

In the book The Metaphors to Live By, the authors observe that we think and write and communicate in conceptual metaphors. Here are a few examples:

It turns out there are catalogs of conceptual metaphors. We use them all the time. For example, also in the man pages.

This blog is written by Marcel Krcah, an independent consultant for product-oriented software engineering. If you like what you read, sign up for my newsletter